The Rico Hotel understands you value your privacy. At the Rico Hotel, we want to make your experience online satisfying and safe. The following privacy statement describes our practice with respect to the collection and use of your personally identifiable information (personal information) on this Web site. By using this Web site, you consent to the terms of our privacy statement and to the Rico Hotel's processing of personal information for the purposes stated below.
Collection of Your Personal Information
Personal information means any information that may be used to identify an individual, including, but not limited to, your name, home address, telephone number, e-mail address, and credit card information. The Rico Hotel may require you to provide us with personal information if you would like to participate in some activities available on, or benefit from services offered on, this Web site. We endeavor to limit our requests for personal information to information we believe is minimally necessary to achieve our stated collection purposes. Personal information collected on this Web site is often limited to e-mail address, country or location but may include additional information when needed to provide a service you requested.
Also, in order to improve our services and the quality of the Web site, the Rico Hotel offers you the opportunity to provide your suggestions and contributions by completing a Contact Us form which collects personal information such as name and e-mail address. Please note that any comments or materials sent to us, including feedback data, such as questions, comments, suggestions and any other responses are deemed to be non-confidential. We have no obligation with respect to such responses, and the Rico Hotel shall be free to use, reproduce, distribute and publicly display such comments and materials without reference to you personally. the Rico Hotel is also free to use any ideas, concepts, know-how or techniques contained in such responses for any purpose whatsoever.
Use of Personal Information Collected
The Rico Hotel uses your personal information collected on this Web site primarily for the following purposes:
- To deliver services, such as newsletters and event announcements you request.
- To alert you to special offers, updated information and other new services from the Rico Hotel or to forward promotional materials, if you so request.
- To ensure our Web site is relevant to your needs.
- To help us create and publish content most relevant to you.
- To allow you access to limited-entry areas of our Web site as appropriate.
- To contact you in response to sign up forms such as Contact Us.
Sharing and Disclosure of Personal Information
If you choose to provide us with your personal information on this Web site, we may transfer that information to the Rico Hotel's third party service providers, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world and by using this Web site, you consent to any such transfer of personal information outside of your country or jurisdiction.
The Rico Hotel occasionally hires third parties to provide certain services available on our Web site or made available on our behalf. We will only provide those third party providers the personal information they need to deliver their services, and they are prohibited from using that information for any other purpose.
The Rico Hotel may provide your personal information to partners who work on behalf of or with the Rico Hotel under partner or confidentiality agreements. These companies may use your personal information to help the Rico Hotel communicate with you about services from the Rico Hotel and our partners.
The Rico Hotel may also track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and customers and provide such information to third parties.
The Rico Hotel may disclose your personal information if required to do so by law or in the good faith belief that such action is necessary in order to conform to the requirements of law or comply with legal process served on the Rico Hotel, protect and defend the rights or property of the Rico Hotel and its Web site or act in urgent circumstances to protect the personal safety of the Rico Hotel employees, users of the Rico Hotel services, or members of the public.
The Rico Hotel reserves the right to transfer personal information to third parties as part of any corporate reorganization process including, but not limited, mergers, acquisitions, and sales of all or substantially all of our assets.
Information about You from Third Parties
In order to protect against potential fraud, we may verify with third parties the information you provide. In the course of such verification, we receive personally identifiable information about you from such services. In particular, if you use a credit card or debit card to purchase services with us, we may use card authorization and fraud screening services to verify that your card information and address matches the information that you supplied to us, and that the card has not been reported as lost or stolen.
Use of Non-Personal Information Collected
The Rico Hotel uses non-personal information such as demographic data to analyze and develop marketing strategy and to determine how you found about us, your interests regarding our products and services and how to further improve this Web site based upon user data. We may share such non-personal data with third parties.
We communicate with users who subscribe to our services on a regular basis via email, and we may also communicate by phone to resolve customer complaints or investigate suspicious transactions. We may use your email address to send you notice of payments, send you information about changes to our services, and to send notices and other disclosures as required by law. Generally, users cannot opt out of these communications, but they will be primarily informational in nature rather than promotional.
The Rico Hotel provides you the opportunity to exercise an opt-out choice if you do not want to receive other types of communication from us such as emails or updates from us regarding new services and products offered on this Web site or if you do not want us to share your personal information with third parties. The opt-out choice may be exercised by unsubscribing. We will process your unsubscribe as soon as possible, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed.
Cookies and Other Tracking Technologies
The Rico Hotel uses "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about Web site activity. For example, when someone visits the Web site, a cookie is placed on the user's machine (if the user accepts cookies) or is read if the user has visited the Web site previously. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser.
If you have agreed to receive emails from us, those emails may contain advertising about services that we think might be of interest to you. In order to understand how our readers interact with the emails and the content that we send, we use pixels in the text in order to understand who has opened the emails that they have been sent. In order to provide our content in the most interesting way, we also use pixels to learn whether you can receive emails in text or html form. If you click on a link in the email, we may set a cookie on your browser. If you visit this Web site as a result of clicking on a link, we are able to understand how you interact with the pages of our Web site through the combination of the cookie and pixels set on the pages of our Web site. This enables us to understand what interested you in our emails and what did not, and what interests you about our Web site and what does not. We can then try to send you more interesting information in the future. Please note that this information is for our use only - we do not disclose or share this information with any third parties.
Third Party Links
This statement applies solely to information collected on this Web site. This Web site contains links to other sites. The Rico Hotel is not responsible for the privacy practices or the content of these other Web sites. We encourage you to read such other Web sites' privacy statements in order to understand whether and how they process data about your visit to their sites.
If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law please note that you are transferring your personal data to the United States which does not have the same data protection laws as the EU and by providing your personal data you consent to:
- the transfer of your personal data to the United States as indicated above.
Changes to This Privacy Statement
No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure security on our systems. We use secure server software (SSL) and firewalls to protect your information from unauthorized access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software.
If the Rico Hotel learns of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using this web site or providing personal information to us you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of this site. the Rico Hotel may post a notice on our web site if a security breach occurs. If this happens, you will need a web browser enabling you to view the the RicoHotel.com web site. The Rico Hotel may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
Enforcement of This Privacy Statement
If you have comments or questions with respect to this statement, please contact us at info@RicoHotel.com, or by mail to:
Rico Hotel Mountain Lodge
P.O. Box 65
Rico, CO 81332